Meet the Team

President

Michelle Coyle

Michelle is an expert in scaling small businesses and is passionate about helping entrepreneurs thrive. With 17 years of experience as an entrepreneur, management consultant, and angel investor under her belt, she knows what it takes to launch and grow your business FAST. Michelle earned her MBA from the Tuck School of Business at Dartmouth in 2009.
Vice President, Client Success

Wes Melville

Wes has 15 years' experience in strategy consulting and brand marketing, supporting clients across industries spanning the federal government, private sector, startup, and nonprofit worlds. He is passionate about helping progressive political startups and mission-minded small businesses solve problems and launch successful and sustainable business models. Wes received his MBA from the Kenan-Flagler Business School at the University of North Carolina.
Head Mindset Coach

Arika Clark Alejo

Arika's passion is helping small business owners up-level their professional and personal lives. With 20 year as an entrepreneur under her belt, Arika has personal experience with all of the mindset issues that come up in the difficult process of growing a business. She holds a Master’s Degree in Adult Education, an Associate Credentialed Coach designation with the International Coach Federation, and is a certified Emotional Intelligence practitioner. She also serves as an adjunct instructor at Moraine Valley Community College and is the current President of the International Coaching Federation, Chicago Chapter.
Client Success Coach

Moe Poole

Moe Poole specializes in transformational mindset shifts. Utilizing her background in psychology, child development and applied behavioral analysis, “Coach Moe” (as she is affectionately known) fuses science and intuition to help small business owners show up more powerfully for themselves and their dreams. With over 15 years working in the fields of psychological and behavioral therapy, Moe has the experience to identify the mindset patterns that can be so stifling to an entrepreneur. Moe has a Bachelors Degree in Psychology and Child Development from Argosy University, a Masters of Science Degree in Psychology and Applied Behavioral Analysis from Purdue University and is a Certified Life Coach through the International Coaching Federation.
Marketing Specialist

Ronni Morgan

Ronni started off her entrepreneurial journey as the owner of a one-of-a-kind micro-salon in downtown Indianapolis. Her salon rapidly rose to success as she put her creative writing and marketing skills into action. After a decade in the hair industry, Ronni realized she had the innate ability to connect and empathize with others, a skill that lends itself well to a full-time marketing career. She is now finding great satisfaction as part of the BGSD team, putting her talents to help progressive leaders find their audience and scale their impact.
Client Success Coach

Alex Mullineaux

Alex is our resident healthcare industry expert, having 10 years of executive experience helming multiple multi-billion dollar hospital organizations. In 2011 he earned an MBA from the Smith School at University of Maryland. Prior to entering the healthcare sector, he worked on Democratic political campaigns around the country.
Client Success Coach

Andrea Eaton

Andrea uses her 10+ years of experience in management, corporate development, and business consulting to help clients achieve their goals efficiently and effectively. She received her MBA with Distinction from the Tuck School of Business at Dartmouth.
Project Manager

Roberto Musso

Roberto leads our initiatives for digital marketing, social media, website design, and multimedia production. He obtained his B.A. in Public Relations from Virginia Tech in 2019, with an emphasis on sociology, politics, philosophy, and economics. After working on numerous political and marketing campaigns, Roberto feels right at home in his role at BGSD.
The further out I am from graduation from ISS, the more value I am recognizing. I mean, I knew it was awesome while I was actively participating, because it changed my thinking and practice, in a good way, forever. But during the past year, especially the last few months, I have gone back to the work I did in the course again and again, and extracted even greater value. Investing in ISS was such an incredible act of faith in myself and my leadership capabilities. So grateful to you Michelle Coyle, Wes Melville and Melanie Childers for your impact on my life and work.
For anyone wanting to learn how to market their business (truly learn and not have someone do it for you) and not wanting to go to school to learn, your course is great. Your feedback is always authentic, no nonsense, and pushed me to go beyond what I thought I could.
Michelle Coyle and her team are awesome. Have a small business with a social justice purpose? Call Michelle and her team. She is the best. You and your business will grow and have a broader positive impact.
Not only has the BGSD Team aided in the transformation of my business life they have really been the perfect soil for my personal and spiritual unfoldment; full of such a high level of support and community and love. I simply never expected such an amazing journey through this part of my path. I thank you from the top and bottom of my heart. You nailed it! You definitely made an ordinary day extraordinary!!!!!!! Sorry not sorry my business and mindset coaches are better than yours.
Michelle you are so good. You are my 4th business coach and you are the best. Because it’s comprehensive. It’s what I’ve been wanting and couldn’t figure out how to get. You make all the pieces fit together.
I was surprised to see how much my stuck/limiting beliefs influence the success of my business. Every module was super informative and impactful, however the best change the course has helped me with is my perspective and mindset. I thought that being a good entrepreneur meant that success flowed easily and if it doesn’t come to me easily then maybe I shouldn’t own my own business. I now know it is about perseverance and just trying the next thing.
I am grateful for all of you. From Michelle down, each of you have helped me immensely. I know I have been scarce in my face time with the group, but it is because I have been taking the lessons you taught me out of the gate, applying them and succeeding. Clients are basically growing on trees now, and I thank you all for helping me unlock that untapped potential. xo
To Michelle Coyle, I say, once again, I love and appreciate you for what you do, what you are doing, and it has been a pleasure to be graced with your genius! Your belief in me has been indelibly palpable from the first moment of connection. I am so happy to have summoned you in my life! Thank you for seeing and reflecting in me what I had forgotten to see in myself. As I continue to apply all the things I’ve learned from ISS and beyond, always know that you and your team played a part in my journey in entrepreneurship! Forever grateful. And always in appreciation. I’m hugging you (and your whole team) energetically so hard from here. To my fellow solo-preneurs out there who might be a little lost, running on auto-pilot, have reached a plateau and have a strong desire to make a shift to grow your self and your empire, holler at my girl, Michelle. She and her team could just be the next logical step for you! They definitely were for me!
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